Public transport for your food
Is it environmentally friendly to have your groceries delivered to your home?
Yes, online shopping with home delivery is better for the climate than lots of people driving to the shops. That said, we are of course going to reduce the emissions from our vehicles too. We are working on a
At Oda, we have created Norway’s most efficient grocery store. We have cut out all physical stores, which need refrigeration, freezers, lighting and heating. Instead of driving products to many different locations, we drive them straight from our large warehouse to your home. Your food doesn’t travel alone, though. It has lots of other deliveries for company, making it a kind of public transport for your food.
Driving food straight to your home is more efficient
Having your food delivered to your door comes with a climate footprint, but research indicate that online shopping with home delivery could generate lower emissions than traditional grocery shopping.
The Norwegian Institute of Transport Economics has researched the climate impact of online groceries and they write: “(..) The research that exists clearly indicates that the home delivery of groceries results in less vehicle transport and lower CO2 emissions than traditional grocery shopping, given certain assumptions.” An analysis we had done by the swedish consultancy 2050, comparing our value chain to physical grocery chains, support the same conclusion; if you often or sometimes drive to the store, getting food delivered from Oda could significantly reduce climate emissions. If you however always walk or bike to the store, home delivery could add to your footprint. When we have fully electrified our fleet, home delivery from Oda will be the more climate-friendly option also in this case.
Did you know that we have developed our very own route optimizing tool called Navegante? It makes sure that every route is efficiently planned and deliver to as many customers as possible. This makes us able to predict quite accurately when we will arrive at your door. You can see when your order is expected in the Oda app and webshop!
An average Oda vehicle delivers to 28 families on a single round?
This in turn can save several car journeys to the shops. Moving your weekly shop to the home delivery ‘bus’ makes it easier for you to cycle, walk or take public transport to work.
Did you know that...
EV roll-out
We’ll be driving electric vehicles of course!
In November 2021, we received our very first Ford E-Transit for testing. Designing a vehicle capable of meeting our cooling requirements to ensure the freshness of chilled goods all the way to your doorstep took some time. In 2023, we worked on our roll-out plan, and by the end of the year we will have 13 electric delivery vans in operation in Norway. Our ultimate goal is to transition to a 100% electric fleet, and we are developing a realistic long-term plan for the continued rollout of electric vehicles.