The future of groceries

At Oda, sustainability is about doing our part to ensure that future generations can inherit a world they want to live in—a fair and just world with a healthy environment. For us this means creating the future model for grocery shopping, by building sustainability into our core business model. We are completely re-thinking the value chain for groceries.

For us, ensuring a positive impact on the people and planet is not something that lies on the side of our core business, but is an important part of how we make decisions and develop our product. CEO Karl Munthe-Kaas says:

“Our mission is to create the world’s most effective retail system, of course it also has to be the most climate-friendly one.”

At Oda, sustainability is everyone’s job. As a company, we expect all people and teams to be aware of their societal and environmental impact and how they can work to improve it. For example, it’s the delivery team’s job to ensure that we reduce emissions from our delivery process, and it’s the commercial team’s responsibility that customers have sustainable products to choose from. Sustainability is an enabling team whose core responsibility is to ensure the company has the information and knowledge they need to make good decisions, ensure the company is aligned and working towards common targets, follow up and report on initiatives, and execute on specific projects requiring sustainability expertise. Because we see sustainability as a core element of our company strategy and business development, we have placed the sustainability team under the Finance and Strategy function. We don’t want financial results and sustainability results to be opposing goals, but rather common goals, where we sometimes need to make trade-offs to ensure long-term value creation both for our company, the society we operate in, and for our planet.